Pumpkin Spice

It's almost fall, Walmart has Thanksgiving items out, Kohl's is selling pumpkin sweaters and School Spirit Coffee has Pumpkin Spice on our order forms. Pumpkin Spice is the most popular holiday flavor of the fall holiday flavors. Even though it seems early for that, the turn around of your fundraiser makes sense. If you are starting a fundraiser this week, your sale will complete in two weeks and the delivery of products is within another two weeks. That's right, by then we are almost in October! The products that you sell now have a shelf live of six months if they are stored at room temperature in your pantry. Coffee can be stored in the freezer indefinitely, not the refrigerator. There is too much moisture in the refrigerator to safely protect the quality of your coffee product. If you store coffee beans, ground or whole, in the freezer only remove what you need per brew unless you are going to use it everyday until is it gone. To sum up - we are in the holiday season, whether you feel like it or not. Live in the moment of summer, but sell for the days to come. By the way - our top products are Breakfast Blend, French Vanilla, Hazelnut Supreme and Snickerdoodle. Pumpkin Spice will never be tops - only tops of the Holiday Flavors.

Keeping it Personal

My favorite emails are from our repeat customers. They say something like "Hi Debbie, we are back to school and will be ready to start our fundraiser on Sept. 1st." It's personal and friendly, even though I haven't met many of our customers outside of Kentucky. The reason is obvious, it's because I am available. When you email or call School Spirit Coffee you will be talking to me. Personal contact with customers is important and one of the most helpful benefits a fundraising company can offer you. Organizing and operating a fundraiser is a big job and I have found that my customers appreciate being able to reach me with a question or problem. That's why I love to get those friendly emails that tell me we are doing something right.