Tuesday, January 18, 2011

Bring on 2011

Welcome 2011! School Spirit Coffee continues to broaden our base of schools and nonprofits that use and love our program. Our customers are our best advertisement so it’s my job to keep everyone happy. Not a problem, we have the best fundraising program available and I don’t mean just coffee fundraising.
We had a tough decision to make recently due to the fact that the price of raw coffee beans has gone through the roof. In order to stay profitable we had to choose whether to raise our price or lower the weight of our product. Not wanting to make this decision without the blessing of our top sellers, I emailed our top 10 fundraisers. All but one said “raise your price”. The overwhelming sentiment was that they liked selling a full size product (1 lb), something that you won’t find with other popular fundraisers. Remember the box of 4 chocolates you bought for $15.00? I could go on and on but I won’t because I’m sure you have plenty of those memories also.
My objective is to keep focused on the original mission of School Spirit Coffee - Help Schools and Nonprofits raise money by selling a quality, full size product. It’s nice to know our customers recognize the difference and appreciate our program. They also remind me that this decision shouldn’t have been so tough!