Tuesday, March 8, 2011

The Value of Fundraising Products and Rewards

Oh my, I just read on a popular fundraiser's site where the product you are selling doesn't really matter. He states that he can successfully sell a $5.00 bill for $10.00 if the incentives for the students are attractive enough. So what he's really saying is that you can sell overpriced products as long as you dangle a series of flashy rewards for the participants, which on not even close inspection are just cheap toys.

I have no objection to rewarding participants for their contribution to your sale and School Spirit Coffee even promotes that as one of our top keys to success. However, what the above mentioned fundraiser is promoting is manipulation of a child by placing toys for each level they reach. If you sell 10 items you are rewarded a flying helicopter, sell 15 and you get the flying helicopter and a bean bag, and on and on...... Get the point - Go to the dollar store and buy your child a flying helicopter, bean bag and whatever else they are offering. It is junk, a very short lived reward and a wrong message to our children.

We recommend that you incorporate a way to reward the participant, but not with junk. I'm all for cash or gift cards. Set it up so that for every 10 items the student sells they will receive $5.00 in cash, or gift card. Back at the Dollar Store, that would buy a helicopter, bean bag ball and at least three more pieces of junk.

No doubt, by setting up rewards for fundraising participation you will at least double your profit. But PLEASE don't choose a program that promotes that the value of the products you sell doesn't really matter as long as the students can get excited about earning Junk. The value of the products should be a priority, plus the participant's reward should have true value!

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